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Joomla! is often paralleled to point-and-click presentation software, such as Impress or PowerPoint, in terms of ease of use. Granted, Joomla! makes it extremely easy to build a site having no knowledge of its internal working, or even what HTML is. However, in order to build a stunning site you need a bit more than that. It’s the tricks in the web builder’s bag which determine his success, both in customer satisfaction and financial terms.

Some of the fundamental techniques for creating compelling sites is your ability to master the use of modules. Often overlooked, modules are the most practical way to integrate diverse content on a single page. Leveraging their use from mere content bearers to integral parts of your content can transform your site from boring to intriguing. The following technique has proved itself again and again in a vast array of site genres. I call it the "Faux module positions" technique.

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