Analytics services have been around for a long time. The most well known being Google Analytics, they primarily focus on giving you all sort of details regarding site visitors' navigation trends around your site. This is essential marketing information, but they leave much to be desired.

CrazyEgg is a completely different kind of analytics service. Instead of telling you how your visitors navigate between pages of your site they answer for you the million dollar question: where exactly do all of those people click on my pages? This information is worth serious gold, as it is the only real measure of your site's design success. Normally, you'd need an expensive UX survey or an absolutely frustrating to set up Mechanical Turk UX experiment. Not any more. Just use CrazyEgg and they'll produce a heat map of your visitors' clicks on your page. I can't think of a better way to visualize where each user clicks on your page. I have actually used this service to redesign my sites to make important - but, apparently, hard to find - links to pages more visible and even improve my AdSense CTR and revenue by 200%!

The catch is that normally you need to install a special tracking Javascript code on your pages. I don't know what you think of that, but editing template files to add tracking codes is a big no-no for me. Therefore, this plug-in was born. It merely allows you to safely install the CrazyEgg tracking code by simply entering your CrazyEgg account ID number and enabling the plugin.