As any webmaster knows, he is in a never-ending quest to increase the amount and quality of visitors to his / her site, or drive the sales up if it's an e-commerce site. Traditionally this is achieved by modifying the content shown on page and its placement. Let's face it. Each web page has a very finite amount of space, so we can't clog it with information without slowing down the site or making it look ugly. Even more if it's content not relevant to returning visitors. How do we work around this?This article is an extended version of the one run in iJoobi's site. The main difference is that this version also shows the exact configuration options required to achieve each effect.

The idea was thrown by Seth Godin in his article “...in the middle, Starting”. We can show content to new visitors, identifying them as such based on a cookie stored in their browsers. I took the idea further, added some visual effects and made it into a Joomla! module called “Visitor 2 Buyer” or V2B. V2B is licensed under the GNU General Public License version 3, but is distributed for a price.Get your copy by visiting my vendor page on Joobi's website. Single and multiple sites licenses available.

This section outlines some of the possibilities of V2B, but doesn't cover all of its functionality. V2B comes with detailed documentation which will help you create the right effect for your own site.