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CrazyEgg Plugin
CrazyEgg Plugin

CrazyEgg Plugin (2)

The CrazyEgg Integration plugin for WordPress is just an easy way of integrating the CrazyEgg analytics service with your WordPress blog. But aren't there enough analytic services already? Well, not anything like CrazyEgg! They analyze where on your page users click and even create a "heat map" for you! Ever wondered if your new site design helps drive visitors to the e-shop pages? Want to do a UX survey without... well... running a survey? Want invaluable marketing data linked to your site's presentation? If yes, CrazyEgg is the right analytics service for you. This plugin will help you integrate it with Joomla! as painlessly as it can possibly be.

Saturday, 01 May 2010 10:47

Introduction

Written by Nicholas K. Dionysopoulos

Analytics services have been around for a long time. The most well known being Google Analytics, they primarily focus on giving you all sort of details regarding site visitors' navigation trends around your site. This is essential marketing information, but they leave much to be desired.

CrazyEgg is a completely different kind of analytics service. Instead of telling you how your visitors navigate between pages of your site they answer for you the million dollar question: where exactly do all of those people click on my pages? This information is worth serious gold, as it is the only real measure of your site's design success. Normally, you'd need an expensive UX survey or an absolutely frustrating to set up Mechanical Turk UX experiment. Not any more. Just use CrazyEgg and they'll produce a heat map of your visitors' clicks on your page. I can't think of a better way to visualize where each user clicks on your page. I have actually used this service to redesign my sites to make important - but, apparently, hard to find - links to pages more visible and even improve my AdSense CTR and revenue by 200%!

The catch is that normally you need to install a special tracking Javascript code on your pages. I don't know what you think of that, but editing template files to add tracking codes is a big no-no for me. Therefore, this plug-in was born. It merely allows you to safely install the CrazyEgg tracking code by simply entering your CrazyEgg account ID number and enabling the plugin.

Saturday, 01 May 2010 10:47

Installation and use

Written by Nicholas K. Dionysopoulos

Installing the CrazyEgg Integration plugin for WordPress is not different than installing any other WordPress plugin. Begin by downloading the installer file. Then simply go to your WordPress administration area (wp-admin), choose the Plugins → Add New menu item on the left side bar, then click on the upload link on the top of the page. Click on Browse, select the plugin ZIP file and then click on Install Now. The next and final necessary step is configuring the plug-in.

Click on Plugins → CrazyEgg Configuration menu item in the left sidebar. In the configuration page,there is only one option, your CrazyEgg account ID. This is your numerical CrazyEgg account ID, consisting exclusively of 8 digits. The easy way to find it is by logging in to your CrazyEgg account and clicking the "What's my code"link:

In the new page, towards the bottom, you will find your Account ID number:

Type this number, including any leading zeros, in the plug-in's configuration field. When you're done click on Update Options. That's all!